Waitrose* is known for locally sourcing food, and with topical concerns about how far our food travels, I felt it could offer customers more information about the actual farms its products are produced at.

Customers would be able to select their local store and choose a product, to track exactly where it comes from.  This could also encourage customers to select more locally sourced food over their usual choice.

*could also be applied to Booths or the Co-op

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